Gen Z and Millennial consumers in the US look to purchase lower and non- alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake- Wine Intelligence
Reasons Gen-Z doesn't drink alcohol U.S. 2021 | Statista
Gen Z drinkers in Australia are now drinking wine more frequently than Millennials- Wine Intelligence
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
The Kids Are Alright: Tobacco, Alcohol and Cannabis Use Among Gen Z - New Frontier Data
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry? | What If Media Group
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020 - Wine Intelligence
Gen-Z on the market - Alcohol, sex, drugs and substitutes - Arthur Guiot - International Advertiser
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Gen Z is more sober than any other generation, why is this the trend? - Deseret News
Millennials, Gen Z Drinks Less and Drags Down Alcohol Sales
Millennials Are Drinking Less—But Still Not Sober - The Atlantic
February Download] - Knit Gen Z Alcohol Report
Exploring the Ins and Outs of Gen Z Purchasing Trends - BevAlc Insights
5 Stats Behind the Gen Z Drink Trend That's Not Going Away - Drink Ripples
New insights to help you understand the Gen Z drinker - Drink Ripples
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
Do Millennials & Gen Zers Drink More Than Their Parents? | NERC
Gen Z: The Pendulum May Be Swinging Back - First Key Consulting
New study shows millennials are drinking less, enjoying it more | Pittsburgh Post-Gazette
Gen Z drinking habits: 'I'm more interested in the gym and watching TV'
Gen Z-ero tolerance: Brits born between 1995 and 2012 drink less alcohol than any other generation | Daily Mail Online
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
